It is like a Hollywood-Style success story: The formation of an eyewear brand in 2003 by students Philipp and Daniel Haffmanns, Harald Gottschling and Moritz Krueger from Oldenburg. The first company headquarters – a former daycare (short “Kita” in German) – coined its name: MYKITA. Today it graces their Berlin headquarters in the former “Pelican-House”, which combines the whole production under a single roof. And the name is, of course, also prominently displayed on the stores in Paris, New York, Monterrey, Cartagena, Zurich, Zermatt, Vienna and Tokyo. MYKITA is selling 120,000 frames annually and introduces 60 new models to the market. The development of new production processes and materials is part of the business plan. Each piece combines precise craftsmanship with innovative technology – from the form and the surface up to the construction. The result: patented systems make screws and soldering completely unnecessary. The synthetic frames made of high-quality cellulose-acetate have a special hinge. The thin metal frames made of high-tech materials are customizable, super lightweight and extremely durable. They only show their shape through inserting the lenses. And then there’s the MYKITA MYLON collection. It fills the gap between fashion and sports and was awarded the “Red Dot Design Award”.
MYKITA continues to push the boundaries of success despite a change in ownership in 2015 in which only Moritz Krüger, CEO and Creative Director, is left of the founder team. The handmade eyewear in „German savoir faire“ are Avantgarde – from Paris to Manhattan. They express the Zeitgeist, because they define it effortlessly. Sounds like a piece of cake? Well, the name says it all.